Gagas Workshop

http://gagasworkshop.com

Barneys New York is pleased to present GAGA'S WORKSHOP

A unique collaboration with Lady Gaga, the campaign brings together renowned creative talents
including artists Eli Sudbrack and Christophe Hamaide Pierson of assume vivid astro focus (avaf)
and Mugler Creative Director and Lady Gaga Fashion Director, Nicola Formichetti, to create
Lady Gaga’s interpretation of the iconic Santa’s Workshop.

For the first time ever, Barneys New York will convert an entire floor of its Madison Avenue flagship
in New York City into a dedicated space for this holiday initiative. Working with the Barneys New York
team in collaboration with creative director Dennis Freedman, avaf has designed the interiors
and signature artwork for GAGA’S WORKSHOP, which will also be featured on
special holiday shopping bags and packaging.

In honor of this special project, Barneys New York is proud to donate 25% of sales from all items
featured in GAGA’S WORKSHOP to the Born This Way Foundation, recently launched by Lady Gaga.
The Born This Way Foundation will focus on youth empowerment and equality by addressing issues
such as self-confidence, well-being, anti-bullying, mentoring, and career development –
and will utilize digital mobilization as one means to create positive change.

For insider access and to read more about GAGA’S WORKSHOP, please visit The Window

assume vivid astro focus

Fronted by artists Eli Sudbrack and Christophe Hamaide Pierson, assume vivid astro focus (a.k.a. avaf)
emerged as an art collective in 2000. Pulling inspiration from music, video, and technology, avaf creates
their own all-encompassing world through a unique psychedelic pop-nouveau style. Dazzling the senses avaf has participated in the Whitney Biennial and is part of the permanent collection of New York's
Museum of Modern Art, as well as various other public and private collections around the world.

For the Barneys New York 2011 holiday campaign, avaf has designed the signature artwork for
GAGA’S WORKSHOP. avaf's original designs appear on limited edition holiday shopping bags,
products and packaging, and are transformed into life-sized sculptures in the Workshop itself
at the Barneys New York Madison Avenue flagship.

For more information on avaf, visit www.assumevividastrofocus.com